Stop guessing which ZIP
books the next job.
You run trucks across a dozen ZIP codes and three ad platforms. Your agency's dashboard says everything's working. LocalSignal tells you, in plain English, exactly which ZIP codes are turning ad spend into booked jobs — and which ones are quietly burning cash.
Built on the systems your dispatch board already runs
Every branch has a different story. Your dashboard tells one.
A six-truck HVAC shop with branches in three counties doesn't have one marketing problem — it has three, and they're all different, and no platform-reported dashboard separates them.
CPL swings $76 to $228 by trade and geography
Roofing runs $228/lead in some markets, plumbing as low as $76 in others. A flat, blended budget across your whole service area guarantees you're overpaying somewhere every single month.
Call tracking tells you who called, not where to spend
CallRail and WhatConverts are receipts. They confirm a call happened and roughly which campaign gets credit. Neither one tells you to move $2,400/month out of a saturated ZIP into an underserved one next door.
Your agency's report can't be checked
Every platform your agency screenshots — Google, Meta, LSAs — over-claims credit for the same booked job by 30–60%. You have no independent referee telling you which channel actually created the customer.
New branches break your reporting overnight
The moment you add a branch or extend a service radius, your existing dashboards blend the new ZIPs into the same national number — hiding whether the expansion is actually working.
Enterprise MMM is priced for someone else
Rockerbox and Northbeam run $2,000–$15,000/month and are built for $5M+ GMV ecommerce brands. A $10M HVAC company with three branches was never their customer — until now.
You decide fast. Your tools should keep up.
Owner-operators don't run quarterly budget committees — they shift spend the same week they see a problem. LocalSignal's Monday list is built for that decision speed, not a 90-day BI rollout.
From dispatch board to budget decision.
LocalSignal plugs into the tools your branches already run and turns booked-job data into a ranked list of moves — ordered by expected lift, with the math behind every one.
See your whole service area at once.
A live map of every ZIP you serve, colored by causal lift, not clicks. Multi-branch operators finally see cross-county performance side by side instead of three separate login sessions.
- Census + IRS income overlays flag which ZIPs can actually support premium jobs
- Geo-holdout tests validate real lift, not correlation with seasonality
- ServiceTitan, Housecall Pro, and Jobber job data closes the loop to revenue
Predicted lift: +38 booked jobs · 87% confidence.
One email. Five moves. No guessing.
Every Monday morning, before your dispatch board fills up, LocalSignal emails the top five budget moves for the week — ranked by expected dollar lift, with the exact ad-platform steps to execute each one.
- Ranked by predicted revenue lift, not raw spend
- Every recommendation cites the model run and confidence score behind it
- Delivered to email and Slack — no dashboard login required to act
Why did calls drop in the north territory?
The LocalSignal copilot is grounded in your real job and spend data — never invented, never generic. Ask the question you'd ask a $180k analyst, on your lunch break, from your phone.
- "Why did leads drop in East Atlanta last week?"
- "What's my cost per booked job in Roswell versus Woodstock?"
- "If I cut Meta 20% in ZIPs under $6k CPL, what happens to job volume?"
Suggested move: reallocate $4,200/mo from Meta to Google LSAs in 30306. Expected lift: +38 booked jobs at 87% confidence.
Grounded in mmm_run #4821 · Jul 12 refit
We used to argue every Monday about where to spend. Now we look at the LocalSignal list and execute. It found a $54,000-a-year leak in one afternoon.
Multi-truck operators who found the leak.
Every case has a dollar figure behind it, validated with geo-holdout testing — not a screenshot from an ad platform.
Booked jobs in 60 days after LocalSignal flagged two saturated ZIPs eating 30% of the Google Ads budget for diminishing returns.
Wasted spend eliminated by cutting a Meta campaign that was over-claiming credit for calls Google Search was already generating.
Return on the reallocated portion of ad budget within one quarter, verified against a geo-holdout control group of untouched ZIPs.
Call tracking tells you who called. We tell you where to spend next.
Most home services operators run LocalSignal alongside their existing call tracking — not instead of it.
| LocalSignal | CallRail | WhatConverts | Enterprise MMM | |
|---|---|---|---|---|
| ZIP-level causal budget moves | ✓ | — | — | Partial |
| Call/lead source tracking | Via integration | ✓ | ✓ | — |
| ServiceTitan / Housecall Pro / Jobber sync | ✓ | Partial | Partial | — |
| Priced for a 5-location home services shop | ✓ | ✓ | ✓ | — |
| Entry price | $299/mo | ~$50–95/mo | $30–160/mo | $5k+/mo |
Priced to be used, not shelved.
Most home services customers start on Starter or Growth. Every plan includes the full geo-MMM, weekly recommendations, and the AI copilot.
1–3 trucks or a single branch with a wide service radius.
- 1 location · up to 5 service ZIPs
- Google Ads, Meta, GA4, CallRail
- Weekly recommendations · email
- AI copilot (500 msgs/mo)
4–15 branches. ServiceTitan/Housecall Pro/Jobber sync included.
- Up to 15 locations · unlimited ZIPs
- ServiceTitan, Housecall Pro, Jobber sync
- Scenario planner (unlimited)
- AI copilot (unlimited)
Franchise systems and PE-backed roll-ups with 15+ branches.
- Unlimited locations
- Franchise HQ roll-up + per-unit dashboards
- Dedicated CSM + weekly cadence
What operators ask on the first call.
Do I need a data science team to use LocalSignal?
No. LocalSignal wraps Meta's Robyn and Google's Meridian — the same open-source, MIT-licensed geo-native marketing mix modeling engines enterprise brands use — inside a plain-English product. You never see a regression coefficient. Connect your accounts and get your first recommendation in 15 minutes.
How does LocalSignal help a multi-truck HVAC, roofing, or plumbing business?
LocalSignal resolves every booked job to a ZIP code, fits a causal geo-model against your Google Ads, Meta, and call-tracking spend, and tells you in plain English which ZIP codes to shift budget into and which to cut — with a confidence score on every recommendation.
Is this different from call tracking like CallRail or WhatConverts?
Yes. Call tracking tells you which channel a lead came from. LocalSignal tells you where to move your budget next week and predicts the dollar outcome, validated with geo-holdout testing. Most home services customers run LocalSignal alongside their existing call tracking.
How much ad spend do I need for this to work?
The floor is roughly $5,000/month across at least two channels and two service ZIPs. Below that, ZIP-level signal is too sparse to be honest with you, and we'll tell you so rather than sell you a subscription you can't use.
Can LocalSignal handle multiple branches or franchise locations?
Yes. The Growth plan supports up to 15 locations with unlimited ZIPs, and the Scale plan supports unlimited locations with franchise HQ roll-up dashboards for systems that need per-unit visibility.
What integrations does LocalSignal support for home services?
Google Ads, Meta Ads, GA4, and CallRail on every plan. ServiceTitan, Housecall Pro, Jobber, HubSpot, and Salesforce sync are available on Growth and Scale for closing the loop from lead to booked job.
How fast will I see my first recommendation?
Median time from OAuth connection to first recommendation is 15 minutes for single-location accounts. We ingest 90 days of history immediately and refit the model every week after that.
Get your free ZIP-level
competitor ad spend report.
Enter your business name and service area. We'll pull competitor Meta and Google ad presence in your ZIPs, overlay Census + IRS income, and deliver a five-page PDF to your inbox. Free. Real data. Real fast.
No credit card. No sales call unless you ask. Trusted by 400+ multi-location operators.